Press release
NEW YORK, NY, Mar 23, 2012 (MARKETWIRE via COMTEX) -- Users of Groupon.com are significantly more affluent than non-users, according to new data from GfK MRI's Survey of the American Consumer.
Groupon.com is used by all generational groups: among adults who visited Groupon.com in the last 30 days, 38% are Millennials (born between 1977 and 1994), 29% are GenXers (1965 to 1976) and 29% are Baby Boomers (1946 to 1964). Women are much more apt to be Groupon.com users: 67% of Groupon.com users are female and 33% are male.
GfK MRI research also indicates that...